Featured Articles
All Insights

Why Brand Is Becoming a Strategic Imperative for Family Offices
How family offices can leverage brand as a key source of strategic advantage in today’s changing landscape.

Why including brand in your Family Charter is key to engaging the next generation.
How defining your brand drives generational alignment, internal clarity and long-term continuity.

The Rising Role of Women in Family Offices and Family Businesses
We’ve co-authored a chapter in a trailblazing new book on the rising role women of women in family offices.

Direct Investing in 2025? How building a brand will give you a competitive edge.
How a brand fosters trust, credibility, and long-term relationships to attract the best deals and talent.

Why now is the time for the Family Office Brand
We explore the untapped potential of a Family Office Brand and how it aids wealth and legacy creation.

Service Design: A New Approach
PANEL: We spoke to Simple about how harnessing Service Design and Design Thinking can transform Family Offices.

The Impact of a Family Office Brand
Your brand should act as galvanising force that drives momentum and efficiency through a compelling vision.