About
Families spend considerable time and resources preparing wealth for the future. Far fewer prepare the family for the decisions, responsibilities and transitions that wealth brings.
Catalyst works alongside families, family offices and their advisers to prepare the family for the future of its wealth. We assess the dynamics that shape how families make decisions, navigate change and work together, then help build the alignment that enables governance, succession and continuity to work in practice.
Our perspective
Catalyst is grounded in more than two decades of global cultural and behavioural research. This work explored how people think and make decisions by examining the role of values, identity, relationships and culture in shaping behaviour across organisations and communities around the world.
That same perspective now underpins Catalyst's work with families. While wealth is preserved through technical structures, its continuity often depends on something less tangible: how families make decisions, navigate change and work together over time. These are the conditions that enable governance, succession and long-term stewardship succeed in practice.
About India
The advisory was founded by India Wooldridge, a global strategic leader and consumer intelligence researcher with over 20 years’ experience. She has lived and worked across four continents, advising leaders and organisations at moments where clarity, calm and conviction are vital. Her work has been featured in The Wall Street Journal, The New York Times, Inc. and at SXSW.
India writes regularly on the evolving role of family alignment, brand and influence in the context of generational wealth. Recent work includes contributions to The Rising Role of Women in Family Offices and Family Businesses. She is currently co-leading Generation Impact, new research offering a deeply human perspective on the rising generation at the centre of the greatest transfer of wealth of all time.
