Catalyst was founded on the belief that a well-crafted brand is an untapped strategic asset for Private Clients and Family Offices. Our expertise lies in creating values- driven brands that deliver strategic governance, investment and philanthropic outcomes today while aligning families around a unified vision for the future.

The consultancy was founded by India Wooldridge a global strategic leader and consumer intelligence expert. With 20 years experience, she has lived and worked across four continents and her expertise has been featured in the Wall Street Journal, New York Times, Inc Magazine and SXSW.

She writes regularly about the emerging focus of family brands, most recently contributing to The Rising Role of Women in Family Offices and Family Businesses. Currently, she is co- leading new research, Generation Impact, that provides a deeply human perspective on the rising generation at the centre of the greatest transfer of wealth of all time.